Introducing the first Fresh grocery store

Product Description

Today we’re announcing the Fresh grocery store—a new grocery store designed from the ground up to offer a seamless grocery shopping experience, whether customers are shopping in-store or online. We’ve taken our decades of operations experience to deliver consistently low prices for all, and FREE, same day delivery for Prime members. I’m excited to announce that starting this week, we’re opening our doors to a select group of invited customers in Woodland Hills, CA, to shop the store before it opens widely to the public in the coming weeks.

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Here's a look inside 's first full-size grocery store