a better mousetrap - Marketoonist

Product Description

“Build a better mousetrap, and the world will beat a path to your door.” This is one of the most quoted innovation credos. Yet it’s also untrue. Innovation experts call this the “Better Mousetrap Fallacy”, because the credo focuses solely on the technology and not on the consumer. Consumers really don’t care about a better mousetrap. They care about fewer mice. Or s HBS marketing professor Ted Levitt put it, “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole.”

Cartoons - Marketoonist

Of 'Better Mousetraps': This Product is So Great It Sells Itself! — Greg Coticchia, by Queble

pop-ups and user experience - Marketoonist

Building a Moat cartoon - Marketoonist

A Digital Lead Generation Plan That Works: Tips and Tricks

Inventing a Better Mousetrap: 200 Years of American History in the Amazing World of Patent Models (Make): Alan Rothschild, Ann Rothschild, Gareth Branwyn: 9781457187186: : Books

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A Better Mousetrap Cartoons and Comics - funny pictures from CartoonStock

Build a Better Mousetrap: Make Classic Inventions, Discover Your Problem Solving Genius, and Take the Inventor's Challenge: Kassinger, Ruth: 9780471395386: : Books

the insight guru - Marketoonist

Maker Faire Inventing a Better Mousetrap: Author Alan Rothschild in conversation with Gareth Branwyn