How social media helped L.L. Bean tote bags become a thing - The Boston Globe

Product Description

TikTok and Instagram have turned a very old New England product into a full-blown trend. We're talking about the classic, sturdy canvas L.L. Bean Boat and Tote customized not with the traditional monograms of yore, but with ironic sentiments, e.g., “Highstrung,” “CTRL Freak” “anxious,” “Waystar Royco,” “LOL NO.”.
TikTok and Instagram have turned a very old New England product into a full-blown trend. We're talking about the classic, sturdy canvas L.L. Bean Boat and Tote customized not with the traditional monograms of yore, but with ironic sentiments, e.g., “Highstrung,” “CTRL Freak” “anxious,” “Waystar Royco,” “LOL NO.”

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